When merchants think of channels, the first thing that comes to mind are the separate avenues through which customers can shop. In-store, online, direct mail catalogs, television - these are all distinct channels that have very little overlap with each other.
Over the past decade, technology has become crucial to the success of retailers and merchants.
Retail has become broader over the years, a trend expedited the internet. In the past, a retailer may have been defined by their brick-and-mortar stores, but that's no longer the case, with eCommerce operations becoming paramount to a successful business.
Today I’d like to share with you some of the challenges and solutions for managing multi-channel strategic information, highlighted in an article written by Mikael Lyngsø. Challenges: Ensuring the right product is available at the right place and at the right time across multiple channels. In order to sustain a competitive advantage, retailers need to […]
