Cross-channel, personalized shopping experience is key to maximizing sales
Many retailers put the customer in the center of everything they do. Or at least, they say they do.
Many retailers put the customer in the center of everything they do. Or at least, they say they do.
There are three primary means through which customers shop for goods and services: the web, mobile devices and at brick-and-mortar stores.
Data is everywhere these days. Merchants can collect data from almost any source - website traffic, order history, customer demographics, etc. However, having data isn't always a good thing.
Responsiveness is valued at every level of the retail industry. Customers like shopping with merchants who are quick to stock the latest and greatest products and replenish inventory when popular items are sold out.