Author: Imani

Fast Shipping vs. Free Shipping: What Customers Really Value

Shipping Management

When it comes to online shopping, shipping can make or break a sale. But what do customers really care about more, free shipping or fast shipping? Understanding the true value shoppers place on cost versus speed can help retailers design smarter fulfillment strategies, reduce cart abandonment, and boost loyalty. The Power of Free Shipping Research […]

How To Improve Your Order Management Strategy

Order Management

Order management is the backbone of eCommerce. It’s not flashy, but it’s the engine that keeps everything moving—from the second a customer clicks “buy” to the moment their package arrives on their doorstep. When order management works, it feels invisible. When it doesn’t, you end up with delays, cancellations, frustrated customers, and lost revenue. The […]

The Freemium Business Model: Growth Strategy or Illusion

Industry Insight

Freemium is everywhere. From music streaming to cloud storage to video conferencing, the idea is the same: give away a useful version of the product for free, then charge for upgrades. On paper, it looks like the perfect engine for growth. In practice, it’s far trickier. At its best, freemium creates mass adoption and a […]

5 Signs that It’s Time to Diversify your Fulfillment

As brands grow, so do their fulfillment demands. What starts as a streamlined, centralized operation can eventually run into bottlenecks—longer delivery times to certain regions, inventory pinch points, or even rising customer service complaints tied to shipping delays. That’s often when the question surfaces: is it time to bring on a second 3PL partner? Adding […]