For the retail industry, the times they are a-changing. In decades past, brick-and-mortar would be the cornerstone of successful retail businesses, with direct mail catalogs or television-based shopping initiatives serving as support.
If you’re heading to IRCE 2013, you’re probably like us right now. You’re preparing all of marketing and show activities right now. You’re ramping up your pre-show marketing campaign if you’re a vendor, and if you’re a retailer, you’re identifying all of the sessions and potential vendors you want to make sure you visit.
ECommerce has seen aggressive growth over the past decade. Data from comScore suggests the sector saw double-digit percentage growth each and every quarter.
Generally speaking, most eCommerce entrepreneurs take two approaches: They go horizontal and offer a variety of products to shoppers or they go vertical and specialize in a particular niche.