B2B merchants typically serve smaller audiences, but at the same time, they do much more business with these customers. This means it's critical that retailers take the time to learn about their clients so they can serve them better.
Back in ’96 ERP systems quickly gained popularity among brick and mortar retailers who needed an all-encompassing solution to manage their data and increase efficiencies across business departments. The introduction of the ERP system brought about more collaboration, standardization, automation, and integration to all different business applications. However, the ERP system came with tradeoffs.
A flexible and accommodative return policy can be just as important to winning customers as free shipping and other perks.
In the past, eCommerce was viewed as it's own business category. Retailers would open their online websites with the specific intent to attract and sell to Internet shoppers.