The rise of hyper-channel shoppers
Traditionally, retailers and merchants decided much of the shopping experience.
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The three phases of an omnichannel evolution
Retail has become broader over the years, a trend expedited the internet. In the past, a retailer may have been defined by their brick-and-mortar stores, but that's no longer the case, with eCommerce operations becoming paramount to a successful business.
The complications that multichannel retail can bring to order management
Physical store and eCommerce operations are two distinct processes, and for many merchants, handling both has become increasingly complex.
Retail automation a core goal for many merchants
Operating a competitive eCommerce business is complex, with merchants having to deal with a number of different tasks, ranging from inventory management to customer service. It's a labor-intensive and time-consuming job, and is often difficult to perform with a limited amount of resources.