Brick-and-mortar retailing is still a cornerstone of operations for many businesses. Merchants devote a tremendous amount of their resources to maintaining the physical components of their businesses.
Smartphones are typically referred to as being "always-on devices" because they are constantly connected to the Internet, regardless of whether it's through a mobile network or Wi-Fi connections.
Over the past few years, retailers have been trying to extend the duration of the Black Friday holiday shopping period.
Retailers are no strangers when it comes to leveraging new technology. Whether it's the cash register, mobile devices or some new back-end technology, merchants have always used the tools available at their disposal to improve retail operations and drive greater revenue.
