Zumiez, a leading youth specialty retailer known for its edgy, individualistic style, has long been recognized for its strong omnichannel presence. Zumiez’s journey with SalesWarp began in 2015, at a time when the retailer had outgrown its existing systems and needed a more robust solution to support its omnichannel strategy. With a strong focus on delivering personalized, localized customer experiences across all channels, Zumiez needed a partner who not only had the technical expertise but also shared its vision of retail innovation. This partnership led to Zumiez securing the title of #1 omnichannel retailer in 2017 by Total Retail, cementing its position as a top omnichannel retailer.

The Challenge

Zumiez faced several challenges as it sought to expand its omnichannel capabilities:

• Outdated Systems:

  The existing systems were unable to keep up with the growth and complexity of Zumiez’s operations, particularly in managing localized fulfillment across its 580 stores in the U.S. and 40 stores in Canada.

• Localized Fulfillment and Inventory Management:

  With a fast-moving inventory that needed to be accurately tracked and fulfilled both physically and digitally, Zumiez required a solution that could provide real-time access to product availability.

• Complex Digital Execution:

  As Zumiez expanded its digital footprint through social media and other online channels, the complexity of managing customer interactions and fulfillment increased exponentially.

The Solution

To address these challenges, Zumiez turned to SalesWarp. SalesWarp’s Distributed Order Management System helped Zumiez with:

1. Localized Fulfillment and Inventory Management:

   SalesWarp enabled Zumiez to manage its inventory in real-time, ensuring that customers could access the products they wanted, whenever and wherever they needed them. This was critical for maintaining a seamless shopping experience across both physical and digital channels.

2. Integrated WMS and Fulfillment Capabilities:

   SalesWarp’s Warehouse Management System (WMS) features allowed Zumiez’s stores to efficiently pick, pack, and ship products, supporting both in-store and online sales. This integration was essential for managing the complex logistics of omnichannel retail.

3. Enhanced Customer Experience:

   SalesWarp served as the central platform for all customer interactions, allowing Zumiez to deliver a consistent and personalized experience. The platform’s capabilities supported initiatives like “buy online, pick up in-store” (BOPIS), “endless aisle” and other flexible fulfillment options.

4. Operational Efficiency and Reporting:

   With SalesWarp as the source of truth for all sales and operational data, Zumiez was able to streamline its internal processes. The platform’s reporting capabilities provided valuable insights into sales performance and operational metrics, enabling better decision-making and strategic planning.

Results and Impact

The partnership between Zumiez and SalesWarp has led to significant advancements in Zumiez’s omnichannel capabilities, directly improving both operational efficiency and customer satisfaction:

• Recognition as a Top Omnichannel Retailer:

  Zumiez was nominated as one of the top omnichannel retailers, a testament to its successful integration of physical and digital retail experiences.

• Improved Efficiency:

  The comprehensive functionality provided by SalesWarp has significantly improved Zumiez’s operational efficiency, reducing the complexity and potential for errors that previously existed in their disjointed systems.

• Customer-Centric Innovation:

  The continuous innovation enabled by SalesWarp has allowed Zumiez to stay responsive to the changing needs of its customers, ensuring that they remain at the forefront of retail trends.