With tablets set to eclipse laptops, how should retailer respond?
The eCommerce landscape seems to be shifting everyday, with fewer consumers using laptops to browse the web and more picking up mobile devices such as tablets and smartphones. As such, you need to embrace this new technology and create an omnichannel shopping experience that involves everything from traditional computers to new mobile platforms.
A recent report from IDC highlights the growing momentum of tablet devices, with the shipments of the mobile technology expected to grow nearly 60 percent by 2013.
With this forecast growth in mind, tablet devices are expected to outnumber laptop computers by 2015, and will even rival traditional desktop computers. As IDC suggests, much of the shift to tablets is cost driven: These devices are less expensive than computers at $381.
In 2013, more than 229.3 million tablets are expected to be shipped to retailers. Although laptop and desktop computer shipments out number tablets at a combined 321.9 million units, that number would be a 7.8 percent downgrade compared to the 349.2 million units shipped last year.
The onus falls on you, the retailer, to successfully integrate all these different platforms into a single, omnichannel shopping experience. Simply having a website isn't enough, if you want to maximize the results of your eCommerce operations, you need to create an all-inclusive shopping platform optimized for mobile devices.
ECommerce software such as SalesWarp can help brands track customers and their activities across channels and consolidate that information into a single real-time dashboard. This enables them to fine-tune the shopping experience for whatever platform customers are engaged through.