Walmart’s semi-annual Baby Days event starts on February 12, 2025! This highly anticipated sale is a great opportunity for sellers to increase their visibility and sales by offering deals on baby gear, cribs, everyday essentials, and more.

To increase the chances of your products being featured in the sale, Walmart encourages sellers to offer promotional pricing with a minimum 15% discount.

Walmart sellers can make even more by delivering eligible items through Walmart Fulfillment Services (WFS). Products with the ‘Fulfilled by Walmart’ and ‘2-day shipping’ tags tend to perform better, with sellers seeing an average 50% increase in GMV.

For more details, check out Walmart’s official event page here.