Value of retail management technology expected to surge
As mobile, web and brick-and-mortar retail experiences collide, successful eCommerce operations will grow more complex and intricate. In response, a number of merchants are expecting to incorporate retail management technology solutions and software over the next three years, according to a new report from Motorola.
Additionally, the growing worldwide focus has created additional complexities with retail management, as merchants now have to manage logistics across the globe and between markets.
On top of the adjusting for omnichannel shopping, retailers must also globalize. The implementation of eCommerce software makes this objective much more achievable by putting all the various information that merchants need to survive at their fingertips.
Even developing nations, such as India, are beginning to rely on retail technology due to the value it brings to the table.
“All of the technology is in place and it is work in progress. It is a good time the way the retail industry is maturing, and actually for India, to leap-frog whole technology solutions,” Anand Mehta, a Motorola executive, told Economic Times. Citing data from the Images Retail Intelligence Services, the modern retail industry is expected to grow 26.8 percent and eCommerce software will help merchants deal with the increased activity.
“We also want to be in touch with the consumer,” he added.
Regardless of size, retail solutions can help consolidate all the various activities that merchants must manage, from order processing and transactions to inventory optimization. By using the right software, merchants can spend less time worrying about logistics and operations and more time planning for growth.