Cross-selling is a tremendously popular across industries among big companies. A long-held truth in any customer-facing company is that it's easier to keep an existing customer than to bring a new one on board.
Retailers frequently revolve around creating the best customer experience possible. From the moment prospects log onto an eCommerce storefront or walk into a brick-and-mortar location, merchants want everything to go smoothly.
The concept of product management is often swept under the rug and mashed together with other core eCommerce functions, such as inventory management.
Retail has traditionally been a progressive industry, leveraging new technology trends to improve operations.
