How to create an omnichannel culture
For the longest time, retail operations were very siloed and departmentalized, with each channel and business team operating almost independently of each other, much like the mythical nine-headed hydra.
For the longest time, retail operations were very siloed and departmentalized, with each channel and business team operating almost independently of each other, much like the mythical nine-headed hydra.
People have little patience for irrelevancy.
When retailers think of the holiday season, they may think of brick-and-mortar stores crammed with tons of shoppers, lines of people at the register and a full parking lot of potential buyers.
If you have a smartphone or tablet, you probably know first hand that not every website is made the same.