Marketplaces have not only become increasingly popular among smaller merchants, which are utilizing name-brand platforms such as Amazon to increase their reach, but also among the marketplace creators.
Traditionally, retailers have relied on getting customers into their stores (whether physical or digital) and making a purchase directly from them.
Each person is different and has their own unique preferences. However, a growing number of shoppers have increasingly expressed a preference toward making purchases online.
Amazon has established itself as the bell of the ball in the retail world.
