Retailers are no strangers when it comes to leveraging new technology. Whether it's the cash register, mobile devices or some new back-end technology, merchants have always used the tools available at their disposal to improve retail operations and drive greater revenue.
A new study from Overstock.com has confirmed what many retailers have already observed anecdotally: More consumers are shopping online and that trend will extend deep into the 2013 holiday season.
Even as recently as a year ago, many traditional brick-and-mortar retailers were feeling immense pressure form the perceived threat of online-only merchants.
It's common knowledge that consumers are more picky when it comes to pricing than they have been in the past.
