Staples joins the online marketplace business
With retailers such as Amazon boasting millions of marketplace sellers and billions of products sold over the past year, many merchants are looking to enter the fray. Marketplaces are attractive options on a number of different levels. They allows owners to drive additional revenue through little effort of their own, enable retailers to offer a wider variety of products to shoppers and help bolster the time spent shopping with a brand.
With many big-name brands such as Newegg and Sears launching marketplaces over the past few years, others are getting involved as well. Internet Retailer recently reported that office supply retail brand Staples is looking to launch Staples Exchange. This channel is designed to help suppliers sell their products more effectively to Staples.com users.
The new platform is slated to allow suppliers to quickly and easily upload their products to the marketplace and begin serving customers, with no integration fees for companies that choose to leverage the platform. The B2B portal will also extend to Staples Advantage, Staples Canada and Quill.com, and other B2B office supply sellers under the Staples brand.
The main reason Staples launched the marketplace was to improve its SKU offerings. While third-party sellers will be selling and fulfilling these orders, customers will make purchases through Staples’ portal, which effectively expands the retailer’s’ inventory offerings.
“Staples Exchange allows our vendors to rapidly integrate with us, bringing even more products and services to our customers,” said Faisal Masud, executive vice president of global eCommerce at Staples. “We want to make things easy for our customers and our suppliers, so they can make more happen with their businesses. I’m proud of the innovation behind our proprietary platform, which will grow in importance as we continue to increase the number of items available on Staples.com.”
Incorporating Staples’ marketplace
Sellers love utilizing marketplaces as it allows them to get their products in front of other audiences. However, simply adding a marketplace to the mix is no easy task, particularly when merchants are already managing multiple marketplace listings. Each marketplace is its own entity, and without the right solutions in place, sellers may wind up spending a lot of time trying to get products on each site or manage orders.
For instance, many marketplaces have highly specific requirements for each item, such as specific image dimensions or required attributes that must be listed. If sellers do not have this data on tap, they will need to fill it in individually, which can lead to redundant or inconsistent product information across all marketplaces and channels – one listing may be completely different than another, even if it is for the same item.
PIM solutions can play a pivotal role in helping merchants list their items across multiple marketplaces with consistent information across all channels. Moreover, these tools make this process significantly less time-consuming.