Simon, Shopify, and Leap Partner to Expand Omnichannel Retail  

Simon Property Group, Shopify, and Leap announced a strategic collaboration aimed at expediting the expansion process for eCommerce brands. This collaboration, meant to mend the gap between online and physical retail, has provided a turnkey solution for eCommerce brands looking to expand further into brick-and-mortar locations. By combining Simon’s retail locations, Shopify’s eCommerce technology, and Leap’s Retail-as-a-Service (RaaS) platform, the three industry leaders seek to streamline the expansion into omnichannel retail and new markets for digital-first brands. 

New Opportunities for Retailers 

Expanding into physical retail has traditionally been a complicated process requiring long-term lease commitments, operational infrastructure and significant upfront investments. This partnership introduces a flexible retail model that allows brands to test physical locations with a lower financial risk and fewer logistical challenges.  

A key advantage is the ability to establish a presence in prime retail spaces without the constraints of standalone store operations. For retailers, this means an opportunity to refine their omnichannel strategy, experiment with brick-and-mortar retail in a controlled environment, and scale their operations based on real-time performance. Physical stores are playing a greater role as brand experience hubs rather than just points of sale. 

The Future of Omnichannel Retail? 

Simon Property Group, Shopify, and Leap are leading a shift in omnichannel retail, proving that brick-and-mortar stores are still valuable; they just require an updated approach. Retail expansion is becoming more accessible to brands that have operated solely online. As more companies explore this model, we can expect to see a new wave of digitally native brands transitioning to and thriving in physical spaces.