SalesWarp Client Zumiez Named #1 Omnichannel Retailer
This May, Total Retail released an inaugural report ranking the Top 100 Omnichannel Retailers. The purpose of the report is to provide insight to help retailers get a better understanding of the shopping experience and services that shoppers expect. The report defines omnichannel retail by scoring publicly traded retailers on the omnichannel experiences they currently offer their customers.
SalesWarp client Zumiez came in first place on Total Retail’s omnichannel ranking, receiving a maximum score of 100 points across seven criteria. The criteria included buy online, pick up in-store, search in-store products online, shared cart, loyalty points earned and redeemed across all channels, return products across all channels, three or more channels available for customer service, and pricing consistency across all channels.
Five out of seven of the criteria were powered by SalesWarp technology. In June of 2015, Zumiez needed an omnichannel technology solution, which could be implemented quickly to leverage their store footprint for fulfillment needs. Zumiez deployed SalesWarp’s distributed order management system and in-store fulfillment application, allowing them to increase traffic to their 600 store locations, by providing customers with the option to buy online and pick up in-store.
In addition to the ranking of 100 retailers, the report also provided significant omnichannel retail statistics. One of the key findings was that 63 percent of the retailers studied do not offer buy online, pick up in-store services for their customers. This statistic is surprising considering that a Forrester study found that 50 percent of shoppers expect to buy online and pick up in-store. If that’s not reason enough to implement in-store fulfillment technology, retailers should check out this Retail TouchPoints article on why they should offer in-store fulfillment.
Like Zumiez, it’s important for retailers to understand the potential of innovative technology, which leads to better results for both the company and their customers. Congratulations to the Zumiez team on this great accomplishment!