Track the Effectiveness of Your Social Media Awareness and Sales Campaign

Industry News

Online businesses are realizing the potential of social media as a tool for marketing and increasing sales, promoting specials and generally raising awareness about their company’s services and products. Social media allows you interact with your customers on a personal level and lets your client base participate in developing your products with real-time feedback, giving […]

Help Stop the Internet Sales Tax Next Week

Industry News

Skip McGrath is a knowledgeable E-Commerce blogger with a news alert about a subject which affects every online seller: federal sales tax on internet sales. Legislation Attempts to Impose New Internet Sales Tax Burdens on Small Businesses. On Tuesday, the Senate agreed to begin debating a small business tax bill (S.2237) that some say could […]

Welcome Our Newest Partner – One Pica

Company Updates

I just got back from vacation that took me to Connecticut to see the family and then off to Boston to take my kids to hallowed Fenway Park for Red Sox game. So they lost, mostly in part to the former Sox, Kevin Youkilis, blasting a 3-run shot, but that’s another story. While we were […]

Improve SEO with Consumer Reviews

Industry News

Thousands of times a day, people rely on search engines to deliver the most relevant products and services from credible online retailers. Optimizing your storefront for search engine web crawlers is a vital marketing strategy for retailers trying to increase visibility through organic search. Most retailers know this but what they often overlook is that […]

To Succeed in E-commerce, It’s All About Collaboration

Industry News

After watching the Tour de France this past weekend (of which I am a rabid fan) and seeing how teammates and even competing teams actually collaborate in the Peloton to catch those riders who go for the breakaway, it reminded me of a common theme I took away from Magento Imagine in April and IRCE […]

Data Feeds-Your Site’s Gateway to Generating Traffic and Exposure

Blog, Product Listing

In any industry, selling your products through an E-commerce storefront can become very competitive. The movement towards selling online is both rapid and cut-throat to say the least. Businesses are often searching for unique channels that reach their customer base and give them an advantage over the competition. One method I want to share with […]

Are you Pinterested?

Industry News

The convenience and quality of smartphone cameras have catalyzed the picture sharing trend we see today. People can hardly wait longer than a few moments for someone to view their uploaded photos. So there is no question why Pinterest, an image focused social network site, has rapidly gained over 1 million users since its launch […]

How Online Retailers Can Differentiate & Grow With Cause Marketing

Industry News

Social media has launched a revolutionary way to advertise and personally connect with thousands of customers. With Twitter, Facebook, and Pinterest now becoming a standard outlet for retailers online to expand their presence, the first-movers to social media no longer stand out and others are just becoming part of the background noise. So how do […]

Busy Back in Baltimore


After driving a total distance of 1,400 miles between Baltimore and Chicago, the SalesWarp team has hit the ground running following IRCE 2012. Just a month after the Magento Imagine Conference, we were unsure if our team would be attending its first IRCE event. Upon registering, David Anderson our V.P of Marketing and I kept […]