Overcoming marketplace listing limitations
While it is easy to group different selling avenues, such as eBay, Amazon, Newegg, Rakuten and Sears, under the same marketplace umbrella, doing so undersells just how different all of these channels can be. One merchant may require pictures to abide by certain dimensions, while another may necessitate sellers list specific product attributes that other marketplaces do not call for.
Having to take the time to update product information for each individual marketplace can be a major hassle for sellers as they try to make their product offerings available across as many different locations as possible. But more over, doing so can also create confusing and disjointed shopping scenarios for both the sellers and customers. Merchants may wind up with different listings on each marketplace, which leads to confusion among customers who may think the same product is actually two different items because pictures and descriptions are not the same.
Making multichannel management easier with comprehensive listing solutions
Generating sales is often equated to a numbers game – the more people retailers can put their products in front of, the greater their chances are of converting leads into sales. Being available on multiple popular marketplaces, ranging from Amazon to Sears, means that sellers can access that many more customers.
While listing products on all of these different marketplaces was a hassle in the past, the advent of new eCommerce solutions has made this process much less of a challenge through push-button automated solutions that allow sellers to streamline this process. Although every marketplace has its own specific requirements, these tools are often set up to ask sellers for all the information required to sell products across all channels, which allows merchants to quickly publish listings across a variety of sites. Sellers can activate or deactivate products across all channels as they see fit, or they can also manage items and channels on an individual basis.
Just earlier this year, Amazon reported that more than 2 million Marketplace Sellers have sold more than one billion units globally, which just goes to show how vital some of these marketplaces can be. While each marketplace has its own individual limitations and requirements attached to it, sellers can address these issues with the right solution to streamline and automate the listing process.