Organizing Attributes for Amazon, eBay and Other Online Channels
Retailers selling through big online marketplaces such as Amazon and eBay face tough competition. In addition to setting competitive pricing and keeping inventory in stock, all the basics of listing a product must be covered. At the bare minimum, an Amazon product listing must include the name of the product, manufacturer, SKU and UPC. The best listings also include the brand, description, item type, product type and a variety of additional attributes, or traits, that describe the product.
Organizing these attributes, images, pricing and product descriptions can become a challenge for retailers selling products across multiple channels, mainly due to the fact that each marketplace treats these items differently.
While Amazon, eBay and other online marketplaces typically ask for the same attributes to be included in a product listing, the items are not always referred to in the same way. For example, while Amazon refers to a product attribute as a “Key Product Feature,” eBay refers to it as an “Item Specific.” To take that one step further, Amazon and eBay may ask for the same attribute but have certain requirements. Check out the example below of the accepted displays names by Amazon and eBay for the attribute, “Condition”. (Keep in mind, for Amazon, condition display names will vary depending on the category of the product.) As you will begin to see, manually entering product information across online marketplaces in slightly different ways is time-consuming, tedious and can quickly become very complex.
Amazon Condition Display Names
- Used Like New
- Used Very Good
- Used Good
eBay Condition Display Names
- Very Good
Most retailers, especially those with a large product catalog, may have product data dispersed across multiple systems. In an omni channel management system, such as SalesWarp, a retailer is able to centralize their entire product catalog containing each product’s description, image, and attributes for each store into one system. Not only does this reduce duplication and inconsistencies of product data, but with “one source of product data” retailers only have to log into one system to list products across all online marketplaces.
How it Works
With SalesWarp’s Advanced Store Builder, retailers use a flexible attribute system to create new attributes and groups of attributes specific to a marketplace or store. When a retailer imports a product file, the attributes contained in the file are mapped to the corresponding attributes in SalesWarp. A retailer will then have a complete view of a product’s description, images, pricing, inventory, attributes, and more across every store.
Next, using a store-specific template, a retailer maps a SalesWarp attribute to the corresponding store-specific attribute, required or recommended by that marketplace. The template is then used to push product listings in bulk to that marketplace, instantly activating rich product listings for the seller.
The Advanced Store Builder feature of SalesWarp builds product listings on the following channels: Amazon, eBay, Rakuten, Newegg, Best Buy Marketplace and Sears Marketplace, Magento, Volusion, OScommerce, Demandware and Zen Cart, with new integrations added regularly.
Request a demo to see how you can improve time to market and ensure consistency and accuracy of your product data.