Optimizing operational performance for the holidays

Omnichannel Commerce

Most retailers are using a variety of systems and solutions to improve their operations and bolster efficiency. These tools may vary from inventory management to order fulfillment software. The number of solutions utilized in the modern omnichannel environment is constantly on the rise as well. Retailers need to ensure all of these different tools are integrated and aligned to provide optimal operational performance.

“During the holiday season, maintaining a high level of performance is vital.”

During the holiday season, maintaining a high level of performance is vital to the success of end-of-the-year pushes. Many retailers have discovered that shoppers are making their holiday purchases earlier and the traditional buying period has extended longer and longer. This means performance dips can be extremely detrimental – even just a slight dip in performance may set merchants back operationally, costing them sales and negatively affect the shopping experience.

Identifying performance barriers

As merchants begin using more solutions to manage various tasks, it can become increasingly difficult to identify what causes performance issues. For example, if retailers are struggling to get purchases out as quickly as possible, it is logical to look at picking and packing tools as the root cause of the issue. But what if the order management solution is not routing the purchases to the appropriate fulfillment center as quickly as possible? There could be integration issues, low server capacity, or problems with the logic that are causing delays.

When trying to optimize performance, retailers cannot just look at each solution individually – they must look at them as a bundle. Small things, such as the vendor that produced the software or the region for which the system was designed for, can play a pivotal role in solution performance. Ecommerce solutions need to work together like a well-oiled machine if merchants want to avoid performance dips and maximize their output during the holidays.

Peak performance for peak periods

“Merchants make up to 40 percent of their annual sales in the last two months of the year.”

For many retail brands, the holidays are the busiest days of the year. In fact, one report from the National Retail Federation found that some merchants make up to 40 percent of their annual sales in the last two months of the year. Retailers cannot afford to have dips in performance during the holidays, and now is the perfect time to begin investigating hindrances and making improvements.

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