More retailers looking to implement new technology in 2013
The rise of the omnichannel shopping experience is something that many retailers have observed over the past few years, and if merchants haven’t already embraced this new way of shopping, they will need to in the near future. With smartphones hitting critical mass, it’s only a matter of time until the majority of consumers are shopping for goods and interacting with retailers across mobile platforms, the web and brick-and-mortar stores alike.
One critical element to the success of omnichannel shopping initiatives is the use of technology.
Although mobile, web and physical stores are three different avenues that customers can shop through, you need to be able to consolidate all the different data from each platform. If someone found an item on your eCommerce website and then went in-store to finalize the purchase, you want to know that so you can tailor future interactions toward their preferences
Using eCommerce technology for the future
ECommerce software and other technology such as SalesWarp can help companies better manage the omnichannel shopping experience by making customer data, transaction history, order processing information and other insights available through a single, easy-to-use platform. As such, many businesses and retailers are looking to spend more money on technology in 2013.
A report from CompTIA suggests that as many as three-quarters of respondents view technology as an important part of their eCommerce operations, with top priorities including the integration of data collection and storage platforms, upgrading out-of-date software and computers and the implementation of other retail solutions.
“Emerging technologies such as cloud computing continue to see adoption gains as well,” noted Tim Herbert, vice president of research at CompTIA. “More than half of responding companies say they are either experimenting with or fully using cloud computing solutions.”
SalesWarp is one of the many options that retailers have available to them as they explore their eCommerce software strategy. SalesWarp is unique in that it can be integrated within a matter of weeks and is extremely easy to navigate and use, which encourages employees to learn how to operate the software effectively.
SalesWarp can be leveraged as an all-inclusive dashboard that pulls data from various eCommerce operations and consolidates it. Everything from order processing and shipping to inventory management and item optimization can be organized via SalesWarp.