More retailers capitalizing on Google Express
Earlier this year, Google rebranded its same-day delivery service – now called Google Express – and rolled it out to more cities. Originally, it served only customers in the San Francisco Bay area but now is within reach of shoppers in Chicago, Boston and Washington, D.C., Chicago and other popular urban centers as well.
With a wider net of prospective buyers covered by Google Express, it seems more merchants are looking to capitalize on it. Internet Retailer recently reported PetSmart, 1-800-Flowers, Target, Costco and Staples are just a few of some of the sellers leveraging the service to serve customers. With the holiday season in full swing, some product categories are seeing sales rise by more than 30 percent.
“It saved me from having to run an errand myself,” Aimee LaFont Leifer, a resident of San Francisco who used Google Express to order gifts, including a Lego brick set for a charity event earlier this month, told Internet Retailer. “It was good to be able to just keep working.”
The news source suggests the roll-out of Google Express helps the merchant stay involved in the buying process. Shoppers using their mobile devices to search for products, for example, will be directed to Google Express. Additionally, Google is offering a subscription service much like Amazon Prime that will give shoppers unlimited deliveries for $10 per month.
It seems to be an arms race between Amazon and Google, with both companies competing to own “the last mile,” a reference to the final leg of package delivery. Same-day delivery is becoming increasingly important and it is something all merchants must keep in mind.