Innovative and personalized eCommerce experiences are driving sales

Customer Management

The eCommerce marketplace has matured substantially over the past decade and what was once a nascent industry is now generating $50 billion per quarter in the United States alone, according to data from ComScore. Compared to the entire history of the retail sector, that’s quite a bit of growth in such a small timeframe.

However, merchants aren’t done innovating in the eCommerce market yet. They are developing new ways to fine-tune the shopping environment, which is driving even more consumer dollars and improving the overall customer experience. These innovative approaches keep online shopping fresh and continue to revolutionize eCommerce operations, Digital Journal contributor Alyssa Sellors asserts.

“ECommerce has no doubt exploded in the last 10 years, but recently there have been even more innovative and personalized online shopping options for consumers,” Sellors suggests.

Take, for instance, a new online storefront called The Hunt, which is essentially a crowdsourced store that allows the community to recommend different products for each other, which not many retailers do. Other retailers are embracing the omnichannel approach, allowing customers to purchase items online and pick them up in-store, providing a truly convenient shopping experience.

Merchants are developing new
ways to fine-tune the shopping environment, which is driving even more consumer dollars and improving the overall customer experience.

Others yet are closely analyzing data from eCommerce software such as SalesWarp that allows them to create specific item bundles for their customers based on browsing and purchase history.

Doing what makes sense for your business and your customers
Innovating is by no means an easy task. If you had a piece of sand for every business (retail or otherwise) that tried to create a new product or service that would light sales charts on fire, you would end up with the Sahara Desert on your property.

That being said, new tools such as mobile devices and the Internet give you unparalleled ability to create a unique shopping experience. This starts by knowing your customer and understanding what your retail brand means to them and working from there.

For example, CVS has one of the most successful retail apps on the market. Why? According to a report from Xtreme Labs, it’s because it provides immediate utility to customers, allowing them to manage prescriptions on the fly – a key function for any CVS shopper. It would be easy for CVS to launch an app where they just record rewards points or conveys store hours. However, because CVS understood the needs of its customers, it went the extra mile to provide actual value via the app and customers responded.

Whether you’re engaging customers through their smartphones, the Internet or at a brick-and-mortar store, understanding their needs and desires is crucial to creating a memorable and innovative shopping experience. You should be using all the eCommerce software tools available to you to help you gain the insight that will allow you to do just that.

Call one of our representatives at 410.276.4600 or email us to learn how SalesWarp can help you create more a personalized and targeted eCommerce experience.

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