eCommerce Technology: Buy it or Build it?
Today’s eCommerce retailers are dependent on eCommerce technology for improving the efficiency of their eCommerce operations and remaining competitive in the industry. eCommerce technology can help retailers automate inventory tracking, order fulfillment, and product management to reduce the number of resources needed to manage one or multiple online stores. As software companies come and go, and new upgrades become available, a retailer may raise the question of whether or not to buy or build eCommerce technology.
Internet Retailer’s associate editor Amy Dusto has asked many retailers that question over the years. The fact of the matter is, there is no easy answer. According to Dusto, the number is relatively split between merchants, with half building their own eCommerce technology and half buying it. The important thing is for retailers to think critically about their needs, resources, and time available to take on such a project. Once they evaluate internally, retailers must then look at the eCommerce vendor landscape to see whether it still makes sense to buy or build.
“The eCommerce ecosystem required to run and conquer an online business is now crowded with new and necessary types of technologies – personal information management, digital asset management, pricing optimizers – on top of the usual suspects like eCommerce platforms, order management systems, cross-channel and site optimization vendors,” she explained to the news source.
Selling consumer products has grown increasingly complex over the years. With more merchants shifting toward omni channel retailing, it’s quite likely this trend will persist. Regardless of whether merchants purchase their eCommerce technology or build it, they will need eCommerce technology in place to reach peak operational efficiency.