eCommerce Solutions Designed for the Growing Internet Retailer
It goes without saying that retail technology supports all business operations of the internet retailer in the current retail landscape. Internet retailers are constantly looking to increase efficiency, deliver superior customer service, and grow their businesses by implementing eCommerce solutions that streamline every area of their business operations.
As an internet retailer grows and expands, the retail technology they use today may not be suitable for arising needs tomorrow.
Many merchants spend months evaluating new eCommerce solutions that will support their growing needs without interrupting and complicating their existing business operations. Today, retail technology that delivers flexible eCommerce integration is a very attractive solution for eCommerce retailers who need to re-platform. With seamless eCommerce integration capabilities, retailers are able to consolidate new and existing systems without taking on costly and timely implementations.
For example, Online Stores – an entity that owns seven specialty online stores that booked $30 million in 2012 – decided that after a year of expansive growth, its current retail technology just wasn’t cutting it for their business operations. Online Stores needed a more feature-rich platform that provided eCommerce integration, which is why the organization decided to go with an open-source system that could easily be upgraded and customized to meet future needs, Internet Retailer reported.
Retail technology is always improving and evolving, and now even a mid-market and smaller internet retailer can gain access to similar features and functionality as the major players have in the industry.
More importantly, modern eCommerce solutions are also much easier to use, which can be a significant benefit to smaller online sellers that may not have much experience in the sector.
After making the upgrade to a new eCommerce platform, Online Stores is already seeing a return on investment, illustrating how easy it can be to integrate new eCommerce solutions quickly and seamlessly without much downtime. Additionally, because Online Stores deployed an open-source, customizable retail platform, the organization has essentially future-proofed its business operations. This means the chain won’t have as much trouble adapting to new demands in the future, which is ideal for any growing merchant.
SalesWarp offers retailers a customizable eCommerce software platform that can be used to consolidate data from various eCommerce solutions, which is critical for the multi-channel internet retailer who needs eCommerce integration to simplify business operations and reduce manual tasks. With customers spending more money on attractive and convenient online stores, merchants must do everything in their power to increase the efficiency of their back-end operations to keep customer happy.