eCommerce solutions critical to growth of mid-market retailers

Omnichannel Commerce

Implementing and deploying eCommerce solutions can be expensive, but the cost has gone down significantly over the past few years. Vendors are packing in more features while keeping a competitive price point. Additionally, retailers of all different sizes are acknowledging these tools are necessary for supporting eCommerce growth, improving customer service and increasing opportunities to sell more products on more places.

Internet Retailer recently polled several mid-market retailers to see how many of them had implemented eCommerce technology. The number of companies utilizing an eCommerce platform rose from 34 percent to 37.4 percent in 2014, while several vendors polled by Internet Retailer also said they were serving more mid-market retailers as well.

For instance, PureFormulas.com, an online vitamin seller, supplements and other similar products, found that by upgrading to a more robust platform, the company was able to expand into new retail categories, including cosmetics and pet health, while also adding new SKUs. All of these benefits came in addition to receiving better support and frequent updates from their eCommerce vendor, Internet Retailer reported.

PureFormulas.com did note there were some challenges involved with the process, such as getting the appropriate staff trained and implementing it in a timely fashion. However, at the end of the day, integrating the right solutions was a significant boon to the company’s overall eCommerce efforts.

By upgrading to a more robust platform, the company was able to expand into new retail categories, including cosmetics and pet health, while also adding new SKUs.

Retailers always need to be looking for ways to improve eCommerce operations to gain efficiencies and customer satisfaction. Integrating the right tools and solutions can go a long way in that regard. In some cases, implementing eCommerce software can even help merchants gain control of their work-life balance. S&S Sports was able to reduce operating hours from 15 hours to 10 hours per day, giving their employees more time to spend with their kids.

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