Ecommerce Management Becomes Critical As The Rest Of The World Heads Online

Omnichannel Commerce

The number of Americans shopping online has continued to grow since the web went mainstream in the late ’90s. Even during the recession, Americans still spent millions of dollars at eCommerce websites each year.

Globally, however, eCommerce is still relatively young. Technology is a major barrier preventing online shopping from becoming prominent. However, the tides are turning and as third-world countries continue to evolve, they will also expand the market for eCommerce operations. For 2013, B2C eCommerce is expected to exceed $1.3 trillion as the rest of the world catches up to the trend.

With eCommerce hitting critical mass worldwide, merchants will need to invest more money into management systems that will help them keep up. Running a multichannel eCommerce operation can be a challenge, and the bigger market will only amplify the obstacles that retailers face. However, the right eCommerce software can help companies keep up with spiraling demand and enable them to manage their operations more effectively.

“Of course these trends coincide with the growth of customer engagement more broadly,” CMS Wire explains. “Every business these days is faced with the challenge of multichannel engagement. Whether it’s a website, mobile smartphone, tablet, social or even kiosk interfaces – today every business is in the digital content business.”

Increasing technology investments

In fact, many merchants have already identified the need for technology. A 2012 study from Forrester Research suggests up to 20 percent of retailers plan to increase investment in eCommerce suites by at least 20 percent. This highlights the critical role that new software can play in operations by handling logistics, taxes, metrics and other key data.

“As traditional brick and mortar retailers make the transformation to digital stores, and pure-play e-commerce businesses try to figure out how to differentiate themselves against traditional retailers, sustained growth remains challenging, yet investment in differentiating technology remains high,” CMS Wire added.

What’s more, software vendors are offering a greater slate of specialized solutions. The goal is to streamline a variety of functions, from shopping cart management to warehouse operations. On top of that, solutions such as SalesWarp can help retailers manage the use of these individual pieces of software by consolidating activity into one place.

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