Detailing with retail convergence
The retail industry continues to grow, with data from comScore finding sales were up 2 percent overall in the first quarter of 2013. What’s even more noteworthy is that eCommerce sales were up 13 percent to roughly $50 billion during the same time frame. This illustrates the importance of taking an omni-channel approach to eCommerce operations – consumers don’t view the Internet as any different than shopping via mobile devices or in brick-and-mortar stores.
It’s up to merchants to not only notice but adapt to converging retail shopping channels to deliver the best experience to customers.
“Consumers no longer see a distinction between online and offline shopping,” wrote Sridhar Ramaswamy, Google’s senior vice president of ads and commerce, in a recent white paper, as reported by Practical eCommerce. “Whether it’s searching on a laptop, browsing main street shops, or hanging out at the mall – it’s all shopping.”
Digital retail has made the geographic location of retailers a moot point – it doesn’t matter where customers are, they can all shop from the Web and buy products as if they were right next door to the merchant. As such, merchants must improve their own order management and fulfillment practices to take the same view of the shopping experience. They must be able to serve customers as if there are no borders.
For merchants, the new challenge is managing an increasingly complex eCommerce empire. Their reach is now unlimited, but at the same time, they need to up their efforts in regards to fulfilling these omni-channel orders. ECommerce software and platforms can play a pivotal role in unifying multichannel retail operations and improving order management.
Click on the link for more information on how SalesWarp helps retailers manage multiple channels to deliver an omni-channel experience.