Chinese online sales up 39 percent
One of the greatest advantages of selling products online is the global reach retailers can acquire, provided they have the order fulfillment means to pick, pack and ship items effectively.
This can only be a good thing, particularly as more emerging markets begin opening up to the idea of eCommerce. Just as shoppers in the United States were originally skeptical of the promise of online shopping, this was the case in other markets as well – some people did not trust online merchants, others did not see how it could improve their lives while others yet just simply did not have access to the tools. But gradually, international audiences are turning en masse to eCommerce as their preferred means of shopping.
For example, Internet Retailer recently reported that online retail sales in China have grown significantly in the first half of 2015. Citing data from China’s National Bureau of Statistics, online sales were up 39 percent in the first six months of this year, more than $265 billion worth of goods were sold in total.
Retailers looking to tap the global market need to pay particular attention to warehouse management and their order fulfillment. Serving international audience can be costly, particularly if fulfillment mistakes are made. Order fulfillment software can help retailers identify the appropriate location to send an order from, and the right solution could also help integrate third-party fulfillment services.