The importance of serving your target audience
Retailers often get so hung up on reaching a wider audience they forget about the most important people: their existing customer base.
Retailers often get so hung up on reaching a wider audience they forget about the most important people: their existing customer base.
One of the most pivotal functions of any successful retailer is the ability to offer the right products to customers. Merchandising is concerned with the planning, sourcing, purchasing and arranging of the acquisition of these products.
As the old saying goes, "the early bird gets the worm." There are fewer industries in which that statement is more true than retail.
Merchants live and die based on their ability to select and sell the right products and goods for their target audience. If retailers don't have full inventories of the products that consumers crave, they aren't going to make it in a hyper competitive eCommerce landscape.