From the perspective of customers, online shopping is a purely digital affair. They do all of their research via social media, read reviews on product websites and make the purchase through an eCommerce platform.
Customer data can influence which products you carry, but it's crucial collect data from all retail channels.
Recently we’ve had some conversations with various manufacturers around consolidating their B2B and B2C eCommerce operations. With the growing demand for B2C-like B2B eCommerce experiences, there is the challenge of running operations efficiently with multiple systems. A multichannel eCommerce management system that connects your ERP system, vendors, shopping carts and marketplaces to synchronize your orders, […]
It seems Americans are increasingly opening up and spending their hard earned dollars online and at physical retail locations, according to a new report from the Commerce Department.
