Brand Manufacturers now Selling & Shipping Straight to the Customer
For many years, the retailer was the middleman who connected brand manufacturers to customers.
For many years, the retailer was the middleman who connected brand manufacturers to customers.
One of the biggest differences between best-in-class retailers and the rest is the effectiveness of their warehouse operations.
Over the past decade, many retailers have implemented omnichannel eCommerce operations, allowing them to reach shoppers seamlessly, regardless of where and how consumers shop.
When most merchants talk about omnichannel operations, they generally refer to the implementation of mobile devices or offering in-store pickup to online shoppers.