Category: Uncategorized

How to Survive the Retail Purge

For years, there has been a growing decline in sales at traditional brick-and-mortar retail stores. Popular stores like Gap, Chico’s, and Charlotte Ruse are closing a large number of their brick-and-mortar stores based on consumer changes. Shopping online isn’t something new but a lot of customers are starting to value convenience over shopping in physical […]

How to Succeed in Global E-commerce

The key to unlocking the rewards of selling internationally can quickly transform a small brand into a household name. Online clothing store, ASOS, is currently listed in Forbes Top Five Innovative Growth Companies due to their winning strategy for international markets with over 60% of their business coming from outside their London-based headquarters (Webinterpret). ASOS […]

How to Use Social Media as an E-commerce Platform

Building brand awareness for your e-commerce store isn’t a walk in the park. Reaching your target niche and creating a following of customers may take time and many strategies before seeing growth. Social media provides limitless opportunity for brands to reach potential customers and create a unique customer experience. As we become a more content-driven […]