Growing Pains: How In-Store Fulfillment Makes Omnichannel Retailing Possible
Consumers no longer pursue the old, linear shopping path-to-purchase model. Technology influences consumers’ behaviors and has become integrated into their lives. In Retail TouchPoints’ Executive ViewPoints, SalesWarp CEO David Potts explains: “The customer wants ubiquity, the ability to be everywhere. From her cell phone to the desktop to an in-store visit, today’s customer seeks an […]