Retailers frequently revolve around creating the best customer experience possible. From the moment prospects log onto an eCommerce storefront or walk into a brick-and-mortar location, merchants want everything to go smoothly.
When merchants are running niche or small eCommerce operations, it can be quite easy for entrepreneurs to wear multiple hats and take on a variety of duties.
The concept of product management is often swept under the rug and mashed together with other core eCommerce functions, such as inventory management.
Traditionally, retailers and merchants decided much of the shopping experience.
