The omnichannel shopping environment, in which shoppers are using all the tools at their disposal to browse and buy goods, has spurred retailers to respond to the changing market.
Cross-selling is a tremendously popular across industries among big companies. A long-held truth in any customer-facing company is that it's easier to keep an existing customer than to bring a new one on board.
Retail is a fast-moving industry, with merchants mired by red-tape and slow processes quickly fall by the wayside. Retailers are automating a variety of functions to help them stay competitive, from inventory and supply ordering to accounting and financial processes.
Retailers frequently revolve around creating the best customer experience possible. From the moment prospects log onto an eCommerce storefront or walk into a brick-and-mortar location, merchants want everything to go smoothly.
