Online has quickly become the primary retail channel for many sellers. The barrier to entry is incredibly low compared to operating offline stores, particularly with the advent of online marketplaces that allow retailers to sell their goods to wide audiences in a matter of clicks. However, an effective multichannel eCommerce approach is vital to the […]
Category: Omnichannel Commerce
Just as the Internet revolutionized the commerce landscape, mobile devices are set to do the same to the omnichannel shopping experience. While online and brick-and-mortar stores are still the primary place of purchase for many customers, smartphones and tablets are playing an increasingly larger role in the shopping process, whether consumers are reading reviews of […]
The Internet of Things brought radical new changes to businesses across a variety of industries, and the retail sector is one of them. While there was a bit of hesitation when it came to integrating this technology, with some businesses not sure about how these tools would function or whether they would generate a meaningful […]
Marketplaces have become increasingly popular tools for retailers across a variety of niches and categories, ranging from electronics sellers to apparel specialists.