Category: Industry News
With retailers such as Amazon boasting millions of marketplace sellers and billions of products sold over the past year, many merchants are looking to enter the fray. Marketplaces are attractive options on a number of different levels.
While it is easy to group different selling avenues, such as eBay, Amazon, Newegg, Rakuten and Sears, under the marketplace umbrella, doing so undersells just how different all of these channels can be.
The omnichannel revolution has turned into an arms race between many merchants, with retailers implementing numerous multichannel order management features designed to connect the online and offline shopping experience.