Tackling the E-commerce Inventory Beast: 5 Critical Components

Managing inventory is an essential task for any online store. Buying too many units of an individual item on faith risks tying up precious capital. At the same time telling potential customers the blue widget they want is on backorder because having misjudged demand you understocked blue widgets can result in the loss of sales. […]

26 Social Media Secrets That Set Skittles Apart

Crowdsourcing: a Cheap and Effective Way to Grow Your Online Business

Most owners of an online business, or indeed any business, have a limited amount of capital with which to develop and publicize their new enterprise. Using that finite monetary resource efficiently and effectively is the biggest challenge for any new company. Compromising on quality is not an option if you wish to succeed. You have […]

Turning Your Customers into Advocates for your Brand