Category: Industry Insight

Intelligent Back-End Processes Can Reduce Shopping Cart Abandonment

Industry Insight

For small online retailers, shopping cart abandonment can be frustrating and potentially threatening to sales goals. Learning why people abandon shopping carts can reveal operational inefficiencies that can be improved. Look at the infographic created by Milo below to see some of the reasons consumers abandon their purchases. (via Econsultancy.com)

Using Twitter to Increase Customer Engagement

Industry Insight

More online stores and Ecommerce businesses are using Twitter to connect and interact with customers. To effectively manage your Twitter campaign, you need a tool to keep up with followers, steer clear of spam, or know if your Twitter engagement is paying off in ways that are meaningful to your business. Here’s a list of […]

Startups Creating Their Own Markets

Industry Insight

For both the nation and innovation economy, the explosion of online entrepreneurs has been a driving force. But seasoned entrepreneurs or investors know that if you have a good idea for a business it’s very likely that 100 other people have the sameidea. If you have a great idea 1,000 other smart people are probably […]

Are You Getting Real Traffic From Your FaceBook Clicks?

Industry Insight

While it seems indisputable that online platforms like Facebook can be used as a valuable marketing tool, there are dissenters starting to come out of the woodwork. Now that businesses have been using the popular social medium for a while, it’s possible to start quantifying the real-world effects of using Facebook and other sites in […]