Managing inventory is an essential task for any online store. Buying too many units of an individual item on faith risks tying up precious capital. At the same time telling potential customers the blue widget they want is on backorder because having misjudged demand you understocked blue widgets can result in the loss of sales. […]
Here’s an odd statistic in the world of internet marketing. The Skittles website attracted 23,000 U.S. unique visitors in March 2012. That’s a decent number for a major brand product. However, what is notable is that the Skittles Facebook Page attracted 320,000 visitors–14 times as many! And that’s not a normal result: major companies don’t […]
Most owners of an online business, or indeed any business, have a limited amount of capital with which to develop and publicize their new enterprise. Using that finite monetary resource efficiently and effectively is the biggest challenge for any new company. Compromising on quality is not an option if you wish to succeed. You have […]
Scoring the buzz designers, brand managers, and business strategists continuously pursue isn’t easy. The important thing is getting consumers who adopt a brand to actively advocate a brand. Some companies convince customers not only to use their products but to adopt their brands organically: their brand is an industry standard, it’s part of the popular […]