Category: Industry Insight

Challenge Tuesday: Walmart

Industry Insight, Partners

It’s Challenge Tuesday and we are focusing on the challenge retailers most often face when shoppers do not complete purchases- What needs to be improved or changed on your e-commerce store to increase conversions? Walmart, struggling with this as well, focused on improving its site search to help its customers through the purchasing process.   Challenge: […]

Tackling the E-commerce Inventory Beast: 5 Critical Components

Industry Insight

Managing inventory is an essential task for any online store. Buying too many units of an individual item on faith risks tying up precious capital. At the same time telling potential customers the blue widget they want is on backorder because having misjudged demand you understocked blue widgets can result in the loss of sales. […]

26 Social Media Secrets That Set Skittles Apart

Industry Insight

Here’s an odd statistic in the world of internet marketing. The Skittles website attracted 23,000 U.S. unique visitors in March 2012. That’s a decent number for a major brand product. However, what is notable is that the Skittles Facebook Page attracted 320,000 visitors–14 times as many! And that’s not a normal result: major companies don’t […]