Today I’d like to share with you some of the challenges and solutions for managing multi-channel strategic information, highlighted in an article written by Mikael Lyngsø. Challenges: Ensuring the right product is available at the right place and at the right time across multiple channels. In order to sustain a competitive advantage, retailers need to […]
Black Friday is in a little over two weeks but Amazon has already begun offering incredible deals to holiday shoppers. For those that are ready to get their shopping done before Thanksgiving, E-retailers like Amazon are prepared to start their holiday marketing early with flash sales. Amazon “Deals of the Day” and “Lightening Deals” offer […]
Earlier this year Facebook turned heads by purchasing photo app company Instagram for upwards of $1 Billion. Facebook CEO Mark Zuckerberg stated, “For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer […]
In the modern day world of E-commerce, companies are beginning to recognize how useful mobile marketing campaigns can be for a generating additional revenue and exposure. One method for reaching your customer base is by using location-based rewards programs through Yelp, Foursquare, Facebook and other applications. According to Intuit,” The number of people checking in […]