Mom-and-Pop shops across the country are starting to see the real value in expanding their business online. Having an online presence opens up the opportunity for these retailers to hedge the risk of selling solely to the local market. Some marketplaces like Etsy are making it easy for these shop owners to sell their unique, […]
Before the holidays, I talked about using flash sales to increase engagement and set yourself apart from competitors offering old-fashioned discounts. According to Internet Retailer, sales for retailers using flash sales increased 22% from 2010 to 2011. Bluefly Inc., an e-retailer, does not offer flash sales and is facing the challenge of building a new online […]
Today I’d like to share with you some of the challenges and solutions for managing multi-channel strategic information, highlighted in an article written by Mikael Lyngsø. Challenges: Ensuring the right product is available at the right place and at the right time across multiple channels. In order to sustain a competitive advantage, retailers need to […]
Black Friday is in a little over two weeks but Amazon has already begun offering incredible deals to holiday shoppers. For those that are ready to get their shopping done before Thanksgiving, E-retailers like Amazon are prepared to start their holiday marketing early with flash sales. Amazon “Deals of the Day” and “Lightening Deals” offer […]