The rise of hyper-channel shoppers
Traditionally, retailers and merchants decided much of the shopping experience.
Traditionally, retailers and merchants decided much of the shopping experience.
Retail has become broader over the years, a trend expedited the internet. In the past, a retailer may have been defined by their brick-and-mortar stores, but that's no longer the case, with eCommerce operations becoming paramount to a successful business.
Operating a competitive eCommerce businessĀ is complex, with merchants having to deal with a number of different tasks, ranging from inventory management to customer service. It's a labor-intensive and time-consuming job, and is often difficult to perform with a limited amount of resources.
Retail has traditionally been a progressive industry, leveraging new technology trends to improve operations.