When merchants think of channels, the first thing that comes to mind are the separate avenues through which customers can shop. In-store, online, direct mail catalogs, television - these are all distinct channels that have very little overlap with each other.
Although tools such as SalesWarp can help retailers deal with many of the complexities of shipping products, such as easy identification of the least expensive shipping options or automating shipping with integration to shipping software like Shipworks, it's crucial that merchants pay close attention to ever-changing rates on these services.
Gaining business value from social media followers is sometimes a challenge. Most retailers choose platforms where their customers interact and produce relevant, engaging content in hopes of gaining followers and increasing conversions. But many retailers overlook what their customers are saying. Becoming too focused on your own content may cause you a missed opportunity to […]
Technology has changed how people shop. Now, consumers can use their computers or smartphones to research products, compare prices and finalize purchases. The shopping experiences has become even more integrated, with consumers shopping through mobile phones, tablets and computers.
