Gaining business value from social media followers is sometimes a challenge. Most retailers choose platforms where their customers interact and produce relevant, engaging content in hopes of gaining followers and increasing conversions. But many retailers overlook what their customers are saying. Becoming too focused on your own content may cause you a missed opportunity to […]
Technology has changed how people shop. Now, consumers can use their computers or smartphones to research products, compare prices and finalize purchases. The shopping experiences has become even more integrated, with consumers shopping through mobile phones, tablets and computers.
Traditionally, retailers and merchants decided much of the shopping experience.
Retail has become broader over the years, a trend expedited the internet. In the past, a retailer may have been defined by their brick-and-mortar stores, but that's no longer the case, with eCommerce operations becoming paramount to a successful business.
