Much has been spoken about the importance of the "omnichannel" shopping experience, with retailers across the globe trying to unite their mobile, web and brick-and-mortar operations to better appeal to customers.
Generally speaking, most eCommerce entrepreneurs take two approaches: They go horizontal and offer a variety of products to shoppers or they go vertical and specialize in a particular niche.
If you are collecting data from your customers and other retail areas (and let's face it, you should be), you need to put this information to work for you.
As is the case with many other industries, the retail sector is changing to keep up with current economic and business conditions.
