Operating In A Niche Online
Generally speaking, most eCommerce entrepreneurs take two approaches: They go horizontal and offer a variety of products to shoppers or they go vertical and specialize in a particular niche.
Generally speaking, most eCommerce entrepreneurs take two approaches: They go horizontal and offer a variety of products to shoppers or they go vertical and specialize in a particular niche.
If you are collecting data from your customers and other retail areas (and let's face it, you should be), you need to put this information to work for you.
As is the case with many other industries, the retail sector is changing to keep up with current economic and business conditions.
Retailers will gain access to a full suite of services including creative, marketing, eCommerce and software to increase revenue, streamline processes and reduce operating costs. SALESWARP, a leader in advanced storefront management and e-commerce systems, and Rand Marketing Group, a digital marketing agency and Magento Bronze Solutions Partner, announced they have formed a strategic partnership. […]