Given the cost-conscious nature of modern consumers, making a profit as a retailer can be extraordinarily challenging as merchants try to set prices low enough to interest customers but high enough to earn revenue.
In the past, eCommerce was viewed as it's own business category. Retailers would open their online websites with the specific intent to attract and sell to Internet shoppers.
The MFA would reportedly help state governments collect $11 billion in lost tax revenue according to a 2009 report from the University of Tennessee. For merchants, that fact is irrelevant; the bigger issue is that the law makes shopping online more expensive for consumers and complex for retailers.
The retail industry lives or dies on the financial condition of the consumer, and responding to economic situations appropriately can give you a significant edge over your competitors.
