Using data to fuel the ominchannel shopping experience
With the right eCommerce software, you can track the origin of sales, customer activities and marketing campaigns, allowing you to take action on various insights.
With the right eCommerce software, you can track the origin of sales, customer activities and marketing campaigns, allowing you to take action on various insights.
Mobile devices have become increasingly integrated in the shopping experience, with many retailers striving to create an omnichannel engagement platform that utilizes the Web, smartphones and brick-and-mortar locations to reach consumers and win their sales.
With every eCommerce business there comes challenges surrounding the many processes and technologies that manage different functions and departments. Having an eCommerce management system that can integrate and consolidate as many of these needs as possible is crucial to success. The following infographic shows the five main features any eCommerce software solution should provide a […]
For the retail industry, the times they are a-changing. In decades past, brick-and-mortar would be the cornerstone of successful retail businesses, with direct mail catalogs or television-based shopping initiatives serving as support.